Grays Harbor Paper, L.P. produces more than 80,000 tons, (32 million
reams) of cut size business paper annually for use in copiers, printers, and
fax machines.
Traditionally, reams of copier and computer printer paper are wrapped with
paper that is imprinted with the paper company’s name or product description.
Grays Harbor Paper is introducing a new marketing medium, Wrap Ads™, a patent
pending process that will allow companies to place sized, or full wrap
advertisements on the outside of the product.
This process allows an advertiser to present a message to the right person, at
the right time with a hands on approach. Wrap Ads ™ are interactive. Users must
open the wrap to gain access to their paper, positioning the user face to face
with the advertisement placed on the outside of the wrapper.
People in desirable market segments regularly view the wrappers: computer
users, SOHO (small office/home office), corporate management and
administration, public entity administration and many others. This environment
commands the full attention of the reader. Wrap Ads ™ can be targeted like
direct mail, have the repeat exposure of a billboard and the staying power of a
catalog.
Wrap Ads ™ is a powerful marketing proposition, which places Grays Harbor Paper
in a revolutionary new advertising medium that will change the paper and
advertising industry.
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- Targeted exposure to high-potential prospects
- Multiple exposures
- Cost-effective non-traditional advertising
- Flexibility of message and size
- Provides acute awareness and call to action
- Adding message to carton increases retention; people and companies commonly reuse cartons
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